Branding & Logo Design

Orleans Lane

The Brief

Orleans Lane, a children’s clothing boutique, partnered with me to create a charming, timeless brand identity that reflected their collection of classic, heirloom-quality apparel. Blending Southern elegance with playful details, the boutique offers carefully curated pieces for infants, toddlers, and young children but appealing to parents and gift-givers seeking style with substance.

I designed a logo that combined soft, graceful typography with a subtle icon inspired by vintage monograms and storybook illustrations. The color palette — featuring muted pastels and warm neutrals — evoked a sense of nostalgia, comfort, and sophistication. We extended the brand identity across packaging, hang tags, signage, social media graphics, and a clean, inviting website that showcased their collections beautifully. The final brand captured Orleans Lane’s heart: timeless fashion for modern families, with a touch of Southern charm.

The Reveal