Branding & Logo Design

Kathryn Sanders

The Brief

Kathryn Sanders, a lifestyle and portrait photographer, approached me to develop a brand identity that reflected her warm, natural style and her ability to capture authentic, timeless moments. Specializing in family portraits, weddings, and editorial photography, Kathryn needed branding that felt approachable yet elevated, appealing to clients who value both artistry and connection.

I designed a refined logo featuring elegant, handwritten typography paired with clean serif accents to reflect both creativity and professionalism. The color palette — soft neutrals with warm undertones — evoked natural light and organic textures, perfectly aligning with her photo style. We extended the brand across business cards, client guides, social media templates, and a website that showcased her portfolio with clarity and warmth. The final identity gave Kathryn a cohesive, polished presence that matched the heartfelt stories she captures behind the lens.

The Reveal